MARKET RESEARCH & CONSUMER INSIGHTS

In business, you need quick, well-informed answers to optimize decision making.

"Who is my target audience and how do I best connect with them?"

"How is my brand positioned in the marketplace?"

"Are my digital channels and properties optimized?"

"How is my current campaign performing, and how can I continue to improve it?"

We can help answer these questions and more through the following services:

  • Marketing research

  • Competitive intelligence, secondary research, & meta-analysis

  • Strategic consulting, marketing planning, & thought partnership

marketing research

  • Strong experience in Grounded Theory Methods for qualitative analysis

  • Robust mixed-methods skill set and experience (i.e., qualitative discovery, quantitative testing, analytical tracking of performance)

  • Expert connections with data experts for quantitative analysis

competitive intelligence, secondary research, & meta-analysis

  • Seasoned in compiling secondary data insights for various purposes including competitive environment and market analysis, and topical literature reviews

  • Expert analysis of existing brand and market data sets for visionary purposes

strategic consulting, marketing planning, & thought partnership

  • We offer internal stakeholder research for a comprehensive review of business operations to ensure needs are met

  • We make sure all results provided are clear and highly actionable for your business

  • We can also help with marketing plan development based on the insights delivered

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“What differentiates our approach from other firms is that the people you meet on day one aren’t part of a sales team- we are the same senior level professionals who will be working on your project through its completion. We have not only the professional credentials, deep research skills, and experience, but also the personal touch and commitment to service and quality that makes a big difference in the final product.”

Dr. Melanie Richards